1) Marketing in banks is required for _____
a) Getting new customers b) Retaining existing customers
d) Lending c) Accepting of deposits d) All of these
2) Service marketing is the same as _____
a) Relationship marketing b) Transaction marketing
c) Internal marketing d) All of these e) None of these
3) Market size means ________
a) Size of marketing stuff b) Size of organization
c) Scope of profits d) Scope for marketing e) None of these
4) Marketing Share means _______
a) market price of shares b) Sensex c) share market
d) share of business among peers e) market volatility
5) Internal marketing means _______
a) selling to oneself b) selling to the employees
c) Selling of samples d) Selling to foreign markets
e) None of these
6) A ‘Call’ means ________
a) A profession b) Teletalk c) Calling on a prospect
d) A call centre e) All of these
7) A ‘call center’ is
a) A place where salesmen meet everyday
b) A training center
c) A back office set up where consumer queries are answered
d) Customers meeting place
e) All of these
8) A presentation means _____
a) Display of products b) Explaining the utility of products
c) A gift d) Display of communication skills e) All of these
9) A ‘Target group’ in marketing
a) To whom sales should be directed
b) A group of sellers
c) A group of buyers
d) A group of products
e) All of the above
10) Market segmentation helps in
a) Identifying the target group
b) Focussed marketing
c) Improved lead generation
d) Only a and b
e) All a,b and c
11) What do you press to enter the current date in a cell?
a) CTRL + (semicolon)
b) CTRL +SHIFT+ (semicolon)
c) CTRL + F10
d) CTRL + F11
e) None of these
12) Which of the following is a small, single site network?
a) LAN b) DSL c) PAM d) USB e) None of these
13) What do the contents of the Active cell show?
a) Name box b) Reheading c) Formula bar
d) Task pen e) None of these
14) Select the odd one out ________
a) Interpreter b) Operating System c) Compiler
d) Assembler e) None of these
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